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This approach includes designing a regular responsive web app by using the components provided by Ionic framework.
Cordova wraps the app into a native container, thus that it could use the device native features, and as a result we get an app available for several operating systems, including iOS, Android and Universal Windows Platform which are the most desirable ones.
Microsoft regularly launches updates to various features of the platform. Xamarin Test Cloud provides great possibilities to test the app including automated testing.