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  • E-commerce platform on Magento

    Online shop of car accessories, goods for recreation & sport

    Project Overview

    The challenge for the Development Team was to make amendments in the current version of the online shop. The shop was built on Magento 1 - an open-source e-commerce platform in PHP, suitable for online shops of any kind.

    The Development Team implemented the task on making changes and modernizing  the online shop of car accessories and goods for recreation & sport.

    The main issue was to make the online shop look modern and adapted to mobile devices.




    What Was Done

    After the analysis of the requirements & needs of the Customer we took the decision not to transfer the site to Magento 2, but to remain on the first version, and offered the Customer to buy a new Magento 1 theme and move the site. The purchase of a new theme instead of rebuilding the old one offered the Customer the essential economy of means without loss of quality.

    When choosing the theme we tried to pick up the theme which would be visually appealing to the Customer and would be the most customized.

    This was the most cost-effective way rather than make the current version of the site responsive. Moreover the existing version of the site was hardcoded and looked a bit ascetic.

    In the course of work the Development Team implemented the following:

    • Moved the site to new Magento 1 theme

    • Adapted the chosen theme, navigation and the UI elements in correspondence with the image of the Customer's brand

    • Redesigned home page, catalog page and product detail page
    • Made minor changes, like: several elements for translation, pictures adjustment, content changes, and so on.

    • Added discount products area

    • We have added various functional blocks as bestsellers, sale products and so on for promotions of  goods and fast access to the most demanded sections of the catalog

    • Improved Checkout section to provide fast and easy purchase process for store customers

    • Optimized SEO
    • Fixed existing bugs

    The Development Team followed the specification and implemented the tasks in accordance with best practices and the requirements of the Customer. We have completely refreshed the site appearance and made a number of functional changes.


    In case of some specific request, or technology not listed here, you can discuss it with an expert at or Skype Innowise

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