Thank you!

Your message has been sent.
We'll get in touch with you ASAP!

Close
  • Messaging Optimization in Social Networks

    Solution increases the conversion rate of mailings by determining the best moment to send messages in social networks

    Project Overview

    The application analyzes customer behavior and segments them by preference. The data based on collected information about purchased, frequency of purchases, date of last purchase, participation in promotions, etc. (a total of 30+ parameters). Then recommendations for each group are selected and the most favorable moments for sending messages are determined. Each client receives a mail with an offer customer is interested in, and at a time when he/she is most inclined to buy goods. 

    Technologies

    What Was Done

    Using the collected data, we trained a neural network model. The model detects patterns in the data and remembers them. The quality of model training is evaluated by metrics. For example we make a prediction which of the buyers will come in a month and compare it with the actual buyers. The percentage of buyers for which the model made the right decision is usually more than 87%.

    As a result of implementing this program, the client was able to manage the marketing budget effectively due to increase message conversion rate by 44% and reduce the cost of mailing by more than 2 times, and the investment in the development paid off in six months. In addition, the company was able to avoid annoying spam, increasing customer loyalty and getting a higher NPS index. 

    Technologies and tools: Python, Keras, CatBoost, Spark

    In case of some specific request, or technology not listed here, you can discuss it with an expert at contact@innowise-group.com or Skype Innowise

    Get In Touch

    Need a technological solution?
    Contact us!

    Name *

    Phone

    E-mail *

    Subject *

    • Select the subject of your inquiry
      • Request for Quote
      • Partnership
      • Job Opportunities
      • Internship
      • Other

    Upload file

    Uploading…
    Done!
    Error! .

    Message

    Please be informed that when you click the Send button Innowise Group will process your personal data in accordance with our Privacy Policy for the purpose of providing you with appropriate information.