What Was Done
We made the following:
Magento store configuration
Wordpress integration using Magento FishPig extension
Using Instagram API
Using GMaps API
An informational part of the site contains description of the company, events, team members and new trends in the sphere.
The Magento part is a store where items are arranged by category and the buyer can easily find fins and accessories using various filters and buy the selected item.
One can find a store by zip code: locations are detected with markers on the integrated Google map, and store addresses are on the right of the map.
Integration with Instagram: data is pulled from the store Instagram account and personal accounts of Team members in Instagram.