Marketing software development

Manually completing marketing tasks like email marketing, social media publishing, and ad campaign optimization can be time-consuming. Marketing automation software can streamline these tasks and improve lead generation, direct mail, digital advertising, and more, leading to improved marketing efficiency, ROI and customer satisfaction.

AI-powered marketing analytics software allows tracking and predicting the success of marketing activities using multiple metrics, including ROAS, ROMI, CPL, and many others. We build multi-functional tools for automated reporting, predictive analytics, optimization, customer segmentation, attribution modeling, and data visualization.

The use of real-time bidding in the ad tech industry has changed the way publishers, app creators, and advertisers distribute campaigns and optimize ad revenue. We develop RTB platforms for better, automated and accurate digital marketing compared to ineffective online advertising.

Email marketing delivers high ROI and is an effective tool for personalized communication with clients. Our specialists build automated email marketing software to simplify the process with proper infrastructure and increase engagement and conversion rates. With bespoke tools, you can save time on routine work and focus more on your strategy and creativity.

Innowise Group develops software that improves social media workflow, enables social media monitoring, and manages and simplifies media content publishing. Our solutions allow companies to organize media channels and monitor engagement on time and within budget.

Sales automation is a must-have for creating great customer experience. It simplifies repetitive tasks like lead identification and qualification, sales analytics and reporting, demand and sales forecasting, pipeline management, sales calls and more. Innowise Group delivers digital tools to handle even more leads without losing the personal touch.

We develop, integrate, customize and enhance CRM systems that enable businesses to foster strong, long-lasting connections with their customers and generate new prospects. Also, our developers enrich CRM software with solutions that automate and simplify the management of advertising campaigns, monitor email engagement, and conduct A/B testing on landing pages.

Workflow automation software streamlines processes across the enterprise, saving time, increasing efficiency and improving accountability. Our automation experts will design customized solutions specifically for your business. We simplify complex processes in your business by automating them.

Businesses use revenue management software to align sales and customer payments,  reduce revenue loss, distribute revenue among units, and track and improve the performance of goods and services. Innowise Group provides top revenue management solutions for billing, invoices and payments with features tailored to your company.

Starting, operating, and streamlining a customer loyalty program can be carried out fastest and most efficiently with the help of customer loyalty software. We build solutions that help companies predict customer behavior using ML algorithms and efficiently manage loyalty programs by distributing consumer incentives like reward points, discount coupons, and free product samples.

We develop a comprehensive software that helps ad agencies to manage daily operations such as project management, team collaboration, client relationship management, media planning and buying, data analysis, budget tracking, and account reporting. Our custom solutions meet the unique needs of advertising agencies, so they can focus on delivering high-quality creative campaigns to their clients.

Innowise Group offers custom CMS development services for companies looking to create, manage, publish, and track online content. We develop easy to use and maintain systems that enable creating feature-rich websites and mobile apps for a great user experience and high conversion. With expert technological knowledge and over 15 years experience in CMS development, we ensure tailored solutions that meet each client’s objectives.

Innowise Group develops supply-side platforms for website owners and publishers to manage and sell ad inventory programmatically, maximizing revenue from ad impressions and improving the efficiency and transparency of programmatic advertising. Our SSPs also provide valuable insights into audience behavior.

Innowise Group builds demand-side platforms to help advertisers programmatically purchase and manage digital ad inventory. With the help of our custom-built DSPs, advertisers can target the right audience, track their campaigns’ performance, and optimize their media buying processes.

Chatbots are becoming increasingly popular in the marketing industry due to their capacity for convenient client support and sales automation. Innowise Group creates custom chatbots empowered with AI and NLP technologies to enhance client experience and improve user satisfaction. Our specialists design chatbots tailored to your goals and continuously improve them for the best user experience.

With the rise of artificial intelligence in video production and fully automated video creation for virtual world sales, video is the most trending type of marketing content. Innowise Group builds custom video platforms like YouTube, Vimeo, and TikTok or integrates with them for your marketing software, providing unique functions tailored to your business goals.

We develop solutions for creating, storing, organizing, categorizing, accessing, sharing and tracking various digital assets within an organization. Our developers integrate DAM software with content management systems and add custom features such as advanced user permissions, intelligent search, filtering, version control and history, metadata tagging, usage rights and expiry dates management, and more.

Whether you have a large network of affiliates or are just starting to build your program, we’ll help you create a tailored solution to streamline your processes and help you easily track your performance. Customized affiliate software programs will help your company optimize affiliate marketing campaigns, improve metrics, and automate payments to commercial partners.

Through our customized CXM solutions, businesses can improve the interactions that customers have with their company, products, and services. By integrating CXM software with other tools, we bring together data from multiple sources and create a comprehensive picture of the customer. Thus, we enable marketers to better understand their customers, predict their behavior, deliver timely personalized offers, and improve customer satisfaction.

Our team designs solutions to track, gather and share customer feedback, giving you insights to upgrade your online standing. Our software includes cutting-edge SEMs and third party integrations, helping businesses of all sizes draw more customers with rapid reactions to reviews.