Innowise Group is an international full-cycle custom software development company delivering digital innovations to clients across the globe. Since the company’s establishment in 2007, we have been rendering software development services to businesses from over 30 countries in North America, Europe, and Central Asia. For more than 15 years, the company has implemented around 600 projects in various industries and gained the trust of dozens of clients worldwide.
The corporate website is assigned to create the right company image, attract potential customers, and visualize the mission and goals of the enterprise. Our primary goal was to create a top-of-the-line website for a software company, which could present all the services provided, case studies, the company’s milestones, technology expertise, and contact information.
Innowise Design Studio has created a unique design system reflecting corporate identity. A lot of work has gone into designing individual elements such as icons, buttons, badges, fonts, colors, etc. With a new design system,
the Innowise Group website guarantees website visitors have an excellent experience every time they are on our site.
We reviewed our existing sites and several competitor sites to identify space for improvement. Based on our findings, we developed a new information architecture to unify the company’s messaging and create a targeted flow of visitors.
Choosing a non-flashy, straightforward, eye-pleasing design will set you apart from your competitors. And so we did: simple content blocks with essential information are used everywhere, made to incorporate colors in combination with calm pictures and unobtrusive gifs.
We created more than a dozen prototypes to find a unique style and design approach. Our specialists filled the corporate website with distinctive design elements based on a minimalistic concept, including images, GIFs, blocks, animations, and videos.
It was essential to ensure the site’s adaptability for any up-to-date devices, including laptops, smartphones, and tablets. Our team succeeded in creating a responsive and intuitive user interface and UX design while respecting the concept and design approach chosen by the stakeholders.
growth in returning visitors
improvement in bounce rate
higher conversion rate
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