The idea was that every brand should have a story to tell, and this page is specifically assigned to sound our mission by providing the answers to the following questions: what are we, who are we, what do we do, and how can we help. We were focused to do that in an immersive yet straightforward way.
The About us page was developed with colors and tones used to match the rest of the site, creating consistency across all pages. It covers the brand’s visions and goals. It features a section that boldly states the benefits of working with Innowise and how the company can help clients. In other words, we were guided by the strong wish to make that page user-centric while continuing to tell the brand story.
We realized these pages should be as informative as possible. At the same time, they were to be captured, thus making the viewers scroll down to the end and push the magiс Contact us button. Therefore, we adhered to not overloading these pages while keeping them attractive. Thanks to our reasonable approach, the pages became long enough, but we arranged the content so it’s easy to take it without being tired.
All cases look identical and have the same structure. We haven’t changed the principle of being informative but not stuffy and have managed to conveniently arrange all the pivotal information, leaving much air and creating the impression of non-overload. As you read this case, you now should be pleased with the layout we decided on.
At the beginning of the page, a website visitor finds a handy menu tab to choose between Industry, Solution, Technology, and Service to find the needed case. The cases are also placed on this page in a laconic and user-friendly way for visitors who haven’t decided which case category to explore
The About us page was developed with colors and tones used to match the rest of the site, creating consistency across all pages. It covers the brand’s visions and goals. It features a section that boldly states the benefits of working with Innowise and how the company can help clients. In other words, we were guided by the strong wish to make that page user-centric while continuing to tell the brand story.
