The customer is a startup developing an AI-powered companion application that connects lonely people with social activities and supports them wherever they are.
Detailed information about the client cannot be disclosed under the provisions of the NDA.
Developing an AI companion application requires fine-tuned neural networks that are able to interact with users in a human-like manner. At the same time, the AI must not show any toxic behavior, spread hate speech, or give harmful advice.
The client sought to provide a more interactive experience with the virtual companion by incorporating 3D models and leveraging augmented reality technologies.
In addition to that, to keep the application running, there should be a business model to monetize the service and cover the development and maintenance costs.
Prior to developing the application, our team conducted an in-depth market analysis to identify the target audience and suitable monetization strategies.
Our team proposed that individuals aged between 21 to 40 be considered as the primary target audience. This particular age group is often engrossed in career-building and future-planning endeavors and may not always find adequate support from their immediate social circle.
Following that, we started the development process. We used the Scrum approach with one-week sprints and meetings three times a week to discuss important issues. Each week, the project manager reached out to the client via Skype to provide an update on the development process.
As a result, Innowise Group developed a virtual companion application that allows users to create AI-based digital friends and share their thoughts with someone who’s always around.
During its lifetime, the application has been downloaded by over 10 million users worldwide with an 87% activation rate. This brings about 43,000 daily and over 300,000 monthly active users. The average session duration was estimated to be 19 minutes.
The 30 days churn rate was estimated to be 39%.
About 24% of current users have active subscriptions and over 30% of users have made in-app purchases worth approximately $60 per user, making the average user lifetime value to be over $120.
Having received and processed your request, we will get back to you shortly to detail your project needs and sign an NDA to ensure the confidentiality of information.
After examining requirements, our analysts and developers devise a project proposal with the scope of works, team size, time, and cost estimates.
We arrange a meeting with you to discuss the offer and come to an agreement.
We sign a contract and start working on your project as quickly as possible.