About the Project
The goal of the project was to redevelop a website for dog smart collars promotion and integrate it with an already existing Shopify web store. The design of the new website was provided by the customer. The customer did not have any preferences which framework or CMS should be used for the website.
The main requirements were easy administration of the website and development price. Based on this, it was advised by our business analyst to use WordPress. The pros of a WordPress solution in this case also include SEO friendliness of this CMS.
Among the activities and tasks performed by the Innowise Group team are:
Project requirements analysis
Workflow suggestions and discussions with the customer how to achieve the intended result in the best way
Design improvement suggestions
Creation of responsive templates
Creation of animation with parallax scrolling effects
The main functionality of the website includes:
Web store functionality (credit card payments)
Our partners block (icons with links to partner websites and short description of their services as a hover effect on the icons)
Happy Customers gallery (with pictures of dogs wearing smart dog collars)
- Help section that includes: buttons for video guides about installation and charging the device; buttons that open device technical specification, tutorial and a quick start guide (there is a possibility to upload PDF guides to the website)
Simple Contact Us form
Google Analytics and Google Analytics events integration
Creation of email templates for a marketing campaign
After launching the website the customer decided to run a marketing campaign to drive more site traffic.
They created a basic design with images and text, and a frontend developer from our team developed an email template for a newsletter campaign.
It was tested across different mail services and webmail clients.
At the bottom a promotional email with a special offer for registered users has a CTA button that is split into two:
Buy Now button links to the web store
Find Out More button links to the website
Innowise Group developed a search engine friendly website according to the best web standards.
The website visitors have a great experience no matter what types of devices they are using – desktop, tablet or mobile.